What exactly am I interested in researching? Part of this has been repeated over the blog entries that I wrote in here but since the wording of it seems to change over time as I get better at explaining it and it may have changed a little I will review.
The following is a little blurb I wrote after meeting with an employee (of my family's company) the other day.
Professions focus on teaching their discipline as an art,
the art of medicine, the art of law, or the art of design, just to name a few. Since the shift away from apprenticeships and towards teaching professions in an academic environment, learning the art of business has been lost to some extent. More recently many architecture programs have started to require
students to take one business course entitled Professional Practice, a crash
course on business with one week per topic for example one week on finance, one
on marketing, one on strategy, etc.
I believe that these professions would be even more successful with a
more developed integration of business throughout all aspects of their
program. This would require a change in the education system away from the current design-as-centerpoint, a term created by my advisor Linda Groat, towards a more integrated education system. This new system would teach an architect how to be a better project manager, how to be a better team leader, and how to better communicate with clients of similar or vastly different cultures. With such knowledge in architecture an architect would become a more valuable commodity, having the ability to help the engineer speak to the construction manager or the interior designer, and understanding the needs of the client more. Similarly if such knowledge was taught in medicine, doctors would be better versed not only in how to speak to a patient but how to treat a patient. Ideally I would like to teach this knowledge to architects, but if I, for whatever reason, am unable to get a position as an architecture professor I wouldn't mind teaching this to another profession either as a business professor or in some other field. I also wouldn't be surprised if such a career comes hand in hand with consulting for firms that would like to use this method to make their firm more successful, or their clinic, or whatever field the business may be in.
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